Chelsea is not the only show in town- the Eden Project is grabbing a share of publicity too.
The attraction in Cornwall has come up with a great PR idea by installing a special ‘stinky step’ to enable visitors to get up close and personal with the world’s biggest, smelliest flower – the titan arum.
Those brave individuals who climb onto the step to savour the full force of the bloom will be encouraged to share their thoughts on what it smells like via social media. Some people have compared it to bad eggs, others to rotting flesh.
Visitors can keep an eye on its...