Seal to host a round table debate for marketers in the alcohol sector

The growth in social media marketing shows no signs of slowing down and alcohol brands are among the most active sectors using these channels. But what are the risks? And what do brands need to do to avoid a regulatory hangover? Senior figures from the sector will meet in Birmingham to plot a clear route through the channels and the maze of rules surrounding the use of social media for marketing communications.

The panel will consider the consumer and see the results of a survey commissioned by Seal, into how 18 – 25 year olds use social channels to engage with brands and what this means for purchasing habits. The session, on Monday 23 July, will also look at case studies from those at the coal face with the aim of producing a practical guide for marketers. We’ll be live tweeting from the event, between 11.30am and 3pm, and you can follow using the hashtag #bingingonsocial.