Europe’s leading alcohol brands recently launched their “Responsible Marketing Pact” designed to create verifiable, common standards for marketing communications. Much of the focus of the pact is to reduce the risks of under age consumers being exposed to advertising campaigns. … Continue reading →

Social media has come a very long way from computer geeks sitting in darkened rooms – it’s current, it’s ever-changing, it’s cutting edge. Basically it’s sexy! I’m an unashamed lover of social media, and I think it all stems from … Continue reading →

When it comes to social media, our belief is that the consumer is king. But how have we come to that conclusion? We would like to share our knowledge of the phenomenon that is social media, and show how it … Continue reading →

I’m always in two mind about display advertising. Despite the fact that spend continues to grow (18.5% according to the IAB) response rates still seem to be very, very low. Proponents argue that engagement levels are more important and that … Continue reading →

         Last night our Seal Shrewsbury PR team were named winners of PR Moment’s Golden Hedgehog award for ‘Low Budget Campaign of the Year’ for our Wing Yip ‘Chinese New Year of the Rabbit’ campaign. Yay! We … Continue reading →