Europe’s leading alcohol brands recently launched their “Responsible Marketing Pact” designed to create verifiable, common standards for marketing communications. Much of the focus of the pact is to reduce the risks of under age consumers being exposed to advertising campaigns. … Continue reading →

Posted in Digital, Industry, PR, Seal News, Trends

Our client Michelin tasked us with growing Michelin’s Facebook community by 110%, so we created a fantastic social media campaign – The Michelin British Touring Car Championship competition! At the beginning of the campaign, 1,438 people had ‘liked’ Michelin’s recently … Continue reading →

Posted in Birmingham, Digital, PR | Tags: facebook, growing online communities, Michelin

Social media has come a very long way from computer geeks sitting in darkened rooms – it’s current, it’s ever-changing, it’s cutting edge. Basically it’s sexy! I’m an unashamed lover of social media, and I think it all stems from … Continue reading →

Posted in Birmingham, Digital, PR, Seal News, Shrewsbury, Trends

When it comes to social media, our belief is that the consumer is king. But how have we come to that conclusion? We would like to share our knowledge of the phenomenon that is social media, and show how it … Continue reading →

Posted in Birmingham, Digital, PR, Seal News, Shrewsbury, Trends

How many brands do you ‘Like’ on Facebook? Do you really feel like an advocate for them? Do they have your seal of approval? Or your Lovemark? At Seal we’re always evaluating new ways to utilise social networking effectively. Randall … Continue reading →

Posted in Birmingham, Digital, Marketing & Design, PR, Shrewsbury, Trends | Tags: apps, branding, brands, communities, gaming, social media, social networking