I’m always in two mind about display advertising. Despite the fact that spend continues to grow (18.5% according to the IAB) response rates still seem to be very, very low. Proponents argue that engagement levels are more important and that … Continue reading →

Social media is the current ‘must have’ in the marketing mix for most brands; everyone from Tampax to British Gas is in on the act. But for some sectors, such as alcohol, care needs to be taken when dipping a … Continue reading →

  Sometimes a good idea impresses because of its sheer simplicity. So we hope a new online service that promises to make travelling and holidaying with a baby easier is a success. Travel Tots UK allows parents to order baby … Continue reading →

It can’t have escaped your notice the Queen will be marking 60 years of service to the nation this summer. The ceremonials will show the world how we Brits can celebrate a right Royal occasion. From the pomp of the … Continue reading →

Last night I was watching the Walking Dead, a brilliant post-apocalyptic zombie drama series currently airing on FX, and was reminded of an absolute stormer of a PR stunt (writes our Account Manager Sam Webb). To promote the premier of … Continue reading →