Love him or loathe him ‘The Special One’ is back in English football, bringing with him unceasing media conversation, intrigue and promotional flair characteristic of a true PR man.
Despite every match day drama - the goals, the harsh tackles, the controversy - Mourinho is renowned for that additional ingredient which brings a certain zest to the game: his confrontational personality.
Rightly or wrongly, he demands to be centre stage right from the pre-match press conference to his sideline prowling to his post-match interviews.
His critics will suggest that he brings out the worst in football, manifesting the confrontation and tribalism intrinsic to the game. But of course, he is undeniably too good and too entertaining not to be back on top.
As described by the Guardian’s Barney Ronay, he is “English football’s bad boyfriend, the guy who’s simply no good for us”, which perhaps is fair due to his obstinate arrogance, but he is undoubtedly magnetic – demanding everyone’s attention with his forthright attitude and salt and pepper sex appeal.
What he will do though is bring a heavy-weight personality back into the beautiful game, especially now there is a Fergie-shaped hole to fill.
The question is whether his rantings are because he just enjoys being at the centre of things. Or is he being clever and using 'the Mourinho effect' to bring a winning mentality to the dressing room and to the club he happens to be manager of at the time.
For Chelsea midfielder Frank Lampard it's the latter. He says Mourinho's success and reputation are based on how “his own self-confidence reflects back on teams”.
Either way, what we can all look forward to is more self-promotional spin which, like it or loathe it, will keep the pundits and fans constantly anticipating what will next explode out of José’s box of publicity tricks and what his second coming to the Premier League will bring.